Marketing Vs. Propaganda Vs. Advertising

Proposed Question:

        What is the difference between marketing, advertising and propaganda?

Marketing is the entire process of a sale or service; it includes the advertising, market research, customer service, and of course actually selling the product or preforming the service. 

Advertising is a a way for businesses to get their name out and to push their product, either through a physical add or through radio or television. Advertising is a device used by marketing teams and is one part of the entire marketing process.

Propaganda is similar to advertising but is more focused on changing the view of a company or mindset that people have toward a particular company. The main focus of propaganda is to change the attitude and view by some form of mass media. 

Both Advertising and Propaganda can effect the marketing process and it's up to the marketing teams to avoid negative propaganda and to follow a well organized and more importantly functional advertising campaign. 

 CJK - 1/23/11 - (1:04 PM)