Kantar Media Reports Super Bowl Spending Has Reached Over $1.62 Billion Over The Last Ten Years.

Kantar Media has reported that spending on advertising for the Super Bowl has reached over 1.62 billion dollars over the last ten years. With Anheuser-Busch InBev leading the way and is protected to be the biggest spender come the 2011 super bowl. 

 

Should we be spending billions to promote bad life style choices or should revenue from large sporting events be focused more on the local community or our country as a whole?

Media, Kantar. "Kantar Media Reports Super Bowl Spending Reached $1.62 Billion Over The Past 10 Years | Kantar Media." Content | Kantar Media. 18 Jan. 2011. Web. 03 Feb. 2011. <http://kantarmediana.com/intelligence/press/reports-super-bowl-spend-reached-162-billion-over-10-years>.