http://www.cnn.com/2011/TECH/mobile/04/25/iphone.tracking.wired/index.html
Why you should care about the iPhone location-tracking issue
The article duscusses the issues involving the permanent data storage. The storage area in your phone stores your location up to 10 months. The device can be then be plugged into a geographical representation software and you can see the results above. What does this mean? Advertisers can track were we spend our time and thus target us accordingly.
How do you feel about the permanent data storage capabilities and their obvious ability to help advertisers?
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