In Responce To: Do you think intellectual rights and actual products are just as important? Do you think it is right to use someone elses idea without them knowing or giving them any credit for it? - Jackie Bunker

Do you think intellectual rights and actual products are just as important? Do you think it is right to use someone else's idea without them knowing or giving them any credit for it?

The intellectual rights are important for all companies, how is one company suppose to get a competitive advantage from their hard work if it can just be stolen? I completely agree that the creator has not only the right to get credit for it but also whether or not the product can be mimicked.

Why you should care about the iPhone location-tracking issue - CNN

http://www.cnn.com/2011/TECH/mobile/04/25/iphone.tracking.wired/index.html

Why you should care about the iPhone location-tracking issue

The article duscusses the issues involving the permanent data storage. The storage area in your phone stores your location up to 10 months. The device can be then be plugged into a geographical representation software and you can see the results above. What does this mean? Advertisers can track were we spend our time and thus target us accordingly.

How do you feel about the permanent data storage capabilities and their obvious ability to help advertisers?

Microsoft teams with Toyota to power smart cars

http://money.cnn.com/2011/04/06/technology/microsoft_toyota/index.htm

On Wednesday Microsoft and Toyota teamed up to create an advanced digital information and communication system. The system will cost up toward 12 Million but unlike competitors (OnStar) Toyota's new system will be unique; The system is for electric and plug-in hybrid cars.The cars will also charge in an eco friendly manner which will be most cost efficient for the user and reduces the need for fossil fuel. Do you feel that more car companies need to focus their attention on hybrid cars?

Also how do you feel Toyota or Microsoft will be effected due to this partnership?

In Responce To: Many Discounts, Few Deals - Jackie Bunker

Do you think you are ever fooled by discounts or BOGO prices? Do you ever think that the deals are actually legitimate and not all sales are trying to "trick" us?

I am sure I have been fooled by "Sale" prices before. I work at a retail sports store and some  the so called sales are ludicrous. Most large items; Treadmills, elliptical, etc have a MSRP Price which is completely irrelevant. We well a machine MSRP Priced at 1999.99 for a price of 999.99; A THOUSAND DOLLAR SAVINGS!!!. Well that's what they say but the mark up on the machine is still extremely high.

Sad, but true.

Responce to "Why are sports with tons of time for advertising the most popular in America?" by John Arena

The most popular sports can be mot profitable and more or less "can" have that much advertising. What I mean is the viewers want to see the sport and if it takes watching advertisements, well most wouldn't mind. As long as here is money to be made there will be advertisements. 

One image comes to mind from the movie Idiocracy.

Could advertising ever get this bad?

Field of Dreams: Ballpark upgrades

http://www.cnn.com/2011/TECH/innovation/03/31/ballparks.unveil.tech.updates.wired/index.html

The article gives quick descriptions of ballpark upgrades but what I would like to focus on is the ten year $285,000,000,000 renovation of 99 year old Fenway Park.

Notice how many new advertisements there are and how much larger they are from 2001 to 2011.

Do you feel this is going to continue going into the future?

Smart Phone App That Stops Texting & Driving - CNN

http://www.cnn.com/video/#/video/tech/2011/03/30/dnt.id.app.stops.texting.kidk

This quick video is an introduction to an app that a doctor decided to create after frequent E.R. visits from people who were in accidents from cell phone usage while driving. The app turns on when the users phone moves faster then 15 MPH and will then lock out all texts and phone calls. One down fall, works even if you passenger....the app doesn't know that your driving.

How do you feel about this app and where could it be implemented?

In Responce To: There are also other factors which influence why people buy, what others could be included besides appearance? - Jake

There are also other factors which influence why people buy, what others could be included besides appearance?

Consumers are drawn to name brands, mainly because of how advertising portrays people who use or wear their product. I work retail and often I will hear parents explain how they will only get Under Armour because their kids wont wear anything else. Has advertising changed the way children socialize?

Samsung exec: Our tablet is 'inadequate'Samsung exec: Our tablet is 'inadequate'

http://www.cnn.com/2011/TECH/gaming.gadgets/03/04/samsung.tablet.inadequate/index.html

In a refreshingly honest statement, Samsung's mobile division VP Lee Don-Joo admitted that the iPad 2 made some parts of Samsung's 10.1-inch Galaxy Tab look "inadequate," and the iPad 2's pricing might force Samsung to lower the price of its tablet.

This article is showing that other retailors are having trouble keeping up with apple, but all the same time is telling us that we are highly over paying for this technology.

> Regardless of us overpaying for this technology, do you think its smart for a division VP to admit that their product is inadequate compared to the iPad??

In Responce To: Whites, Brightens and Confuses - Rachelle

Why so many different kinds of toothpaste? What type of marketing research or business analysis should a manufacturer use to decide which specific product eliminate?

For many company's different size tubes allow for them to hit the entire toothpaste target market; but I see where your coming from in suggesting that their are so many options and different types of toothpaste. I feel the only reasons there are so many options is because these company's can still profit off of us all the while creating redundant product sizes and toothpastes which are at times, more or less gimmicks.

In Responce To: Do you think it is socially responsible to promote yourself in a positive light when in reality many things you do are socially irresponsible? - Hayley Irwin

Its completely wrong what large corporations, Disney included, do to over seas workers and their employees as a whole. The movies, commercials, and even the facilities would lead you to believe that this entertainment park was innocent and pure, but what happens out of the public eye sounds sick and wrong.

If Disney is reaping the benefits by abusing sweatshop workers the yes it is completely wrong and must be against the law in some way......or at least I'd hope.

Bank of America website suffers outage ... again

http://money.cnn.com/2011/03/01/technology/bank_of_america_online_banking/index.htm

A few Thursdays ago the Bank of America web sight was having technical difficulty's for many users. "We are aware of the issue and are working to resolve it as fast as possible. Please accept our apologies." was sent to a majority of BOFA customers and there wasn't anything many of them could do.

Bank of America worked with customers on an individual basis in case any hardships were caused.

Do you think its smart to rely on the internet; better yet technology for your banking?
I.E. Direct Deposit? Online Banking?

In Responce To: Is there a more effective way? - Travis Horan

I believe that advertising schemes all for differently for different strategies. In this case the target market and the up and coming business theme works perfectly with stickers. If the business was say a lawyer, well I'm not sure if a sticker would bode well with their target market.

I agree that this idea is extremely cost effective but only the most effective way for the correct product of business.

Steve Jobs' surprise appearance a 'big deal'Steve Jobs' surprise appearance a 'big deal'

http://www.cnn.com/2011/TECH/gaming.gadgets/03/02/steve.jobs.ipad2/index.html

With the release of the iPad 2 and the new MacBook Pro, Apple is taking over the news wave.....again. The new product has brought so much publicity that the appearance of Steve Jobs for the release of the iPad 2 was a "Big Deal". He is now famous and even better for Mr. Jobs, the Apple brand has never looked better.

Do you think Apple has a Monopoly on the computer and wireless technology fields?

In Responce To: Is it good for bands to participate in commercials? - Ben Brown

Is it good for bands to participate in commercials?

I really don't think its a good thing for bands to participate in any commercials which promote another product.

I'm in full agreement with Ben on this topic. This most recent X-Mas my little brother got the newest Guitar Hero, included was the newest Soundgarden CD (It was awful by the way). A prime example of a band selling out hard.

With most of my music selection I tend to stay away from main stream or anything on the radio for that matter, partly because its a majority of the bands who sold out hard and are on the top 40 list for hits.

Apple Employee Tells All

"We aren't paid on commission, but you fear for your job if you're not selling enough."
"Sometimes the company can feel like a cult."

In a quick article on CNN an Apple Employee explains how his job at Apple changes the person he is. He feels as if he is in a cult of some sort and that the atmosphere in the store is all about selling selling selling.

Its sad when an employee says, "When I'm there, I get sucked into the competitive culture. Normally I'm pretty low-key, but when I'm at the store, it's all sell, sell, sell!"

Do you think employees should change who they are just to do well at there place of work?

http://tech.fortune.cnn.com/2011/02/18/an-apple-store-employee-tells-all/

In Responce To: Whereas maybe if aiming for healthier choices then would we be a healthier nation? - Griffen Corse

Whereas maybe if aiming for healthier choices then would we be a healthier nation?

The question comes from comments regarding commercials on television. I believe if we focused all commercials and advertisements on the healthier lifestyle it might change quite a few peoples lives. Instead of advertising Chips Ahoy! 2 for $5; we focus on perhaps a healthier substitution?

Facebook's First Building Creating 1000's of Jobs for the Local Community

http://money.cnn.com/video/technology/2011/02/11/t-facebook-oregon-data-jobs.cnnmoney/

Facebook is in the process of opening a new data center in a small town in Oregon. The new building has created 1000 jobs just during construction. The contract agreement also creates two $50,000 pay jobs in the building along with many other benefits.

Facebook's building has caused several building development plans around there center.

Do you think it's a good thing that this town had Facebook come or do you think the change was more out of there control?

Kantar Media Reports Super Bowl Spending Has Reached Over $1.62 Billion Over The Last Ten Years.

Kantar Media has reported that spending on advertising for the Super Bowl has reached over 1.62 billion dollars over the last ten years. With Anheuser-Busch InBev leading the way and is protected to be the biggest spender come the 2011 super bowl. 

 

Should we be spending billions to promote bad life style choices or should revenue from large sporting events be focused more on the local community or our country as a whole?

Media, Kantar. "Kantar Media Reports Super Bowl Spending Reached $1.62 Billion Over The Past 10 Years | Kantar Media." Content | Kantar Media. 18 Jan. 2011. Web. 03 Feb. 2011. <http://kantarmediana.com/intelligence/press/reports-super-bowl-spend-reached-162-billion-over-10-years>.

In Responce To: "What would be a bad example of self marketing? " - Ben Brown

 I feel a bad example of self marketing would be selling yourself for something you are not.
When presenting yourself to your future employers you have to act like yourself; if you ended up getting the job, regardless of what task it would be, because you lied about your attributes or skills you will stick out very quickly once you start working.

Marketing Myself Using The Four P's of The Marketing Mix

The Four P's of The Marketing Mix are: Product, Place, Promotion & Price

There are several sub-categories under each of these, which I will use to market myself to potential employers.

• Starting with Product we can say that I have several Features & Options (So to speak). I am soon going to graduate with a Bachelors Degree in Sustainable Product Design & Innovation, I work full time year round and balance that concurrently with school. I am also highly educated when it comes to electronics and the computer world, which allows me to bring more to the table come application or interview time. As far as Warranties goes, I can say that I have a quality track record at work; hard working and never late.

• My place can very due to the fact that I will no longer be living in Keene, NH next year, thus leaving multiple options for placement for me and my employer. 

• I don't feel that i need much personal selling, promotion or advertisement. I let my actions do that, with hard work and a focused and easy going mentality one can excel in any line of work.

• College educated, hard working applicants are from time to time hard to come by. This in mind my price is still going to be low, of course $100,000 a year would be lovely but enough to pay the bills and have some fun is all I need.

When it comes to the marking mix its easy to choose a few of the many variables and apply them to marketing any product, even if its yourself.

Marketing Vs. Propaganda Vs. Advertising

Proposed Question:

        What is the difference between marketing, advertising and propaganda?

Marketing is the entire process of a sale or service; it includes the advertising, market research, customer service, and of course actually selling the product or preforming the service. 

Advertising is a a way for businesses to get their name out and to push their product, either through a physical add or through radio or television. Advertising is a device used by marketing teams and is one part of the entire marketing process.

Propaganda is similar to advertising but is more focused on changing the view of a company or mindset that people have toward a particular company. The main focus of propaganda is to change the attitude and view by some form of mass media. 

Both Advertising and Propaganda can effect the marketing process and it's up to the marketing teams to avoid negative propaganda and to follow a well organized and more importantly functional advertising campaign. 

 CJK - 1/23/11 - (1:04 PM)